Customer Discovery
Customer Discovery
The process of learning directly from potential users whether the problem you want to solve is real, important, and worth solving, typically through interviews that focus on their past behavior rather than their opinion of your idea.
Asking "walk me through the last time you tried to solve this" instead of "what do you think of my app idea" is customer discovery in practice.
Why it matters
Customer discovery is the mechanism behind startup validation. It is the specific activity of talking to people, not a one-time event. Teams that treat it as an ongoing habit rather than a box to check tend to catch bad assumptions earlier.
Ready to move from guessing to evidence?